Motorcycle Sales Down 40.8%, Harley Davidson reports $55.1 million loss.

The economy is angry! Today Harley-Davidson reports in their 2009 financial results that they've netted a loss of $55.1 million dollars. With Q4 net loss of $218.7 million. Dropping Buell, trying to unload MV Agusta, the US economy, their finacial services, all making a difficult year for the motor company.
Now for more bad news!
According to the Motorcycle Industry Council's research, year over year estimate is that sales are down 40.8%. A total of 520,502 motorcycle sales for 2009 compared to that of 879,910 back in 2008. That's a pretty damaging drop.
| 2009 | 2008 | Change | %Change | |
| Dual | 26,257 | 45,250 | -18,993 | -42% |
| Off-HWY | 105,103 | 146,779 | -41,676 | -28% |
| On-HWY | 357,691 | 611,133 | ,-25,344 | -42% |
| Scooter | 31,451 | 76,748 | -45,297 | -59% |
| Total | 520,502 | 879,910 | -359,408 | -41% |
Scooters suffered the biggest sales blow as the gas-price buyer bubble has popped. Scooters had a huge influx of sales with gas prices at their highest in 2008.
Gas prices are starting to creep back up ($2.69/gal for 87 octane at the time of this post) we may see another resurgance of all cycle sales as the gas pump strangles us. I put in three gallons in my tank today and came to $9.89. Just 15 years ago I could have filled the tank in my 1990 Crown Victoria Interceptor for $10.
I used to hit up my old man for gas money, "Ten dollars?!?! Why so much? You on empty or something?!?!!", I can't imagine doing the same today, "Hey Dad, I need $65 for gas". He'd drop dead, ressurect himself only to kick my ass.
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Last Updated (Saturday, 23 January 2010 04:06)


